The Middle East Event Show (MEES) 2026 returns to Sheikh Maktoum Hall, Dubai World Trade Centre on 18 and 19 August, with the prestigious MEES Awards Gala following on 20 August at Madinat Arena, Madinat Jumeirah. Organised by Informa Connect, MEES is the region's definitive B2B expo for the events, exhibitions, and MICE industry — a trade-only platform where organisers, suppliers, venues, and creative agencies converge to shape the future of live experiences.
Reconnect. Rebuild. Move Forward.
This year's edition is anchored by the theme 'Reconnect. Rebuild. Move Forward,' a call to action for an industry that has navigated significant disruption and emerged with renewed energy. With a 17-year legacy in the Middle East events sector, MEES brings together 6,000+ professionals, 100+ solution providers and exhibitors, 60+ regional and international speakers, and 35+ complimentary seminar sessions — making it the most comprehensive gathering of event industry talent in the region.
What's on the Agenda
The two-day exhibition floor offers deep-dive access to event management and production suppliers, venue and hospitality partners, technology and AI innovators, creative design and entertainment specialists, and sustainability advocates. The seminar programme tackles the industry's most pressing conversations — from resilience and mental wellbeing to the role of artificial intelligence and the future of freelance professionals in the events world. Sessions include 'Built to Last: Resilience as the Events Industry's New Standard' and 'The AI-Proof Industry? Why Events Might Be Technology's Biggest Blind Spot.'
- 6,000+ event professionals from agencies, venues, production companies, and creative studios across the Middle East.
- 100+ exhibitors showcasing the latest in event technology, AV production, hospitality, and creative services.
- 60+ speakers including Simon Meller (Clarion Events), Ajay Bhojwani (MCI Group), and senior regional leaders.
- MEES Awards Gala on 20 August at Madinat Arena — celebrating excellence across agencies, venues, suppliers, and creatives.
At Magnifica, the Middle East Event Show holds a special place in our calendar. MEES is where the people who build extraordinary experiences come together — and it reflects everything we believe about the power of live events to move audiences, elevate brands, and create lasting impact. We look forward to seeing the industry reconnect in Dubai this August.
